SHOT Show is billed as the "the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries" and "the world's premier exposition of combined firearms." But it is more than just a trade show;according to its organizer, the National Shooting Sports Foundation (the trade association for firearms manufacturers and dealers), "Any SHOT attendee will tell you the show is more than about selling and buying; it's a powerful display of industry unity and its resolve to meet any challenge affecting the right to make, sell and own firearms."
NBC Sports apparently supports that "display of industry unity" against stronger gun laws. SHOT Show's website lists NBC Sports as its "New Product Center Sponsor":
NBC Sports Is Sponsoring Nation's Largest Gun Trade Show