Wednesday, March 18, 2015

STARBUCKS PUSHES THE RACE BUTTON

Racism in America is alive and well hidden and Starbucks well intended efforts to bring it out into the open isn't likely to get much traction.




Starbucks' campaign to get people talking about race has already birthed a very public, very cringeworthy conversation about race. Jay Smooth, a radio DJ and video blogger, was on MSNBC's All In With Chris HayesTuesday night, discussing the coffee company's "Race Together" campaign with fellow guest Nancy Giles, a contributor to CBS Sunday Morning.

As they discussed the efficacy of a campaign like Race Together — with Giles defending it and Smooth pushing back — Hayes played one of Smooth's most popular videos, "How To Tell Someone They Sound Racist."

"It's another interesting, funny thing about race," Giles said, after the clip ran. "There would be some people that feel that you co-opted something like that, and other people might feel like that's his background and that's really cool, too."