Sunday, August 10, 2014

ADVERTISING DIARRHEA

It's beginning to feel like "We interrupt this commercial to bring you the show.
Published on February 21, 2013 by Stuart Fischoff, Ph.D. in The Media Zone



As futurist and author Aldous Huxley prophesied, we are becoming a people enslaved, not by what we fear but by what we love – this cornucopia of media conveniences digital gadgets and appliances. I am what I buy.

The vaunted supremacy of mobile media notwithstanding, the TV is still the gadget of choice in our home media centers. The U.S has by far the highest number of TV ad minutes per hour in the industrialized world, two-to three times the minutes allowed in European countries, our cultural cousins.

Today, American viewers will endure approximately three hours of advertisements in a 10 hour viewing period, twice what they would have seen in the 1960s.



The Average American is Exposed to More Than 1 Hour of TV Ads Every Day