Here's the way one of the organizations that got played by the Sterling charity scam put it.
"I think he was pimping us to get credit for helping the African American community
Recently, the 1% started to get nervous when Pope Francis (who happens to lead an organization of around 1.2 billion members) spoke out against what Sterling has unwittingly brought into the spotlight;
Pope Francis' critical comments about the wealthy and capitalism have at least one wealthy capitalist benefactor hesitant about giving financial support to one of the church's major fundraising projects.
Ken Langone, the investor known for founding Home Depot, among other things told CNBC that one potential seven-figure donor is concerned about statements from the pope criticizing market economies as "exclusionary," urging the rich to give more to the poor and criticizing a "culture of prosperity" that leads some to become "incapable of feeling compassion for the poor."
Sterling does stand out from the pack in that he is either so arrogant (or dumb) that he would run full page ads in major newspapers drawing attention to his scam(s) which exposes that charity for many of the wealthy is nothing more than a tax dodging strategy with some free positive press to boot, plain and simple, and nothing more than "pimping" the system.